KRBL, parent of India Gate Basmati Rice announced the appointments of Rajesh Kumar Sharma as General Manager of Supply Chain Management and Virender Singh Rana as Assistant General Manager – Media and Brand Experience.
Rajesh Kumar Sharma joins KRBL with over two decades of distinguished experience in supply chain strategy, warehouse management, distribution, and operational excellence. He has previously held pivotal roles at leading organizations like Merino Industries Limited, Arvind Fashions Limited, Nestlé, and Coca-Cola.
Rajesh holds a PGDM in Operations Management from SP Jain, Mumbai, and a BE in Mechanical Engineering from BIT Mesra, Ranchi. He will lead the supply chain management division at KRBL.
On the marketing front, Virender Singh Rana brings over 17 years of experience in media planning, brand strategy, and creating impactful campaigns for sectors including FMCG, e-commerce, healthcare, and lifestyle. Known for his innovative approach, Virender has been instrumental in designing strategies that align with business objectives while maximizing ROI.
Renowned for his data-driven decision-making and fostering impactful collaborations that yield measurable results, Virendra brings a stellar track record of executing impactful campaigns across various business verticals.
Commenting on his appointment, Kunal Gupta, Head of Dhuri Plant, KRBL, said, “As KRBL continues to solidify its position as a trusted household name, the need for a robust and agile supply chain becomes paramount. With the expansion of our product offerings, such as the launch of Classic Biryani Masala and upcoming healthy edible oils, ensuring smooth distribution across multiple city tiers is essential. Additionally, our milling capabilities, with a production capacity of 1.3 million metric tons annually and 4,500 metric tons per day, play a crucial role in meeting the growing demand. We are confident that Rajesh’s expertise in supply chain optimization will further strengthen our ability to efficiently meet market needs and drive continued growth and innovation.”
Kunal Sharma, Head of Marketing & Business Head, Modern Trade and E-commerce, KRBL, speaking on the new addition said, “We are excited to welcome Virender to the KRBL family at a time when the brand is charting bold new paths. With an expanding product portfolio and ambitious growth plans, his expertise in media strategy and market analytics will be instrumental in shaping our future. Virender’s forward-looking approach ensures that every media investment delivers maximum impact, creating unique opportunities that align seamlessly with our vision. As we focus on crafting transformative brand experiences, his leadership will be key to driving innovation and deepening connections with our consumers for years to come.”
KRBL is a publicly listed company in premium Basmati rice and other consumer food products. The multi-brand food company is driven by a consumer-forward portfolio that includes the flagship brand of the company, India Gate along with 13 brands and a variety of products such as Regional Rice, Biryani Masalas, Edible Oils, Brown Rice, Quinoa, Chia Seeds, and Flax Seeds.
