Kotak Mahindra Group, a banking and financial services conglomerate, has awarded its media mandate to dentsu X India. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office.
As per the mandate, dentsu X – a dentsu India agency known for redefining experiences beyond media, will lead the integrated media strategy for the Kotak Mahindra Group. This spans TV, Print, Radio, and Digital Branding across its key business entities: Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. The scope includes delivering a unified, full-funnel approach, encompassing media strategy, planning, and execution across platforms.
Leveraging its proprietary tools and the power of tech, data, and culture, dentsu X will deliver integrated, outcome-driven solutions designed to accelerate Kotak Mahindra’s marketing and business ambitions.
This partnership reflects a shared vision between Kotak Mahindra Group and dentsu X – built on combining creativity, precision, and scale to drive real impact and meaningful connections. As the banking sector in India continues its pivot toward digital transformation, Kotak is aiming to make finance not just accessible but also engaging, particularly for the country’s growing segment of aspirational customers.
Sujata Dwibedy, CEO, dentsu X India, said, “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. This win is a strong testament to our integrated offering powered by agility, and strategic insight. We look forward to offering our future-facing approach to help the Kotak Mahindra group drive stronger visibility, engagement, and impact across platforms.”
