KlugKlug, an influencer marketing SaaS platform, has raised an undisclosed amount in a fresh funding round led by a diverse consortium of investors, including unicorn founders, ex-CXOs, former CMOs, and angel investors spanning multiple industries.
KlugKlug has also brought on board industry veterans Lloyd Mathias, Amit Jain (CarDekho), Gaurav Agarwal (Tata 1MG), and Indranil Chakraborty (StoryWorks) as advisors.
The fresh funds will be used to scale its operations by 10x over the next two years and plans to expand aggressively into high-potential markets such as the Middle East and North Africa (MENA), South Asia, and Southeast Asia.
Founded in 2022 by Kalyan Kumar and Vaibhav Gupta, KlugKlug is an influencer marketing SaaS platform that helps brands make informed and high-impact influencer choices. Its platform tracks and analyses over 300 million influencers across 150-plus countries and 160-plus languages, offering insights on engagement rates, audience demographics, content credibility, and campaign performance.
It gives brands deep dives into audience demographics, engagement metrics, campaign ROI, and influencer authenticity.
Currently, KlugKlug counts 200-plus Indian and global brands among its clients, cutting across categories like FMCG, D2C, electronics, health, beauty, lifestyle and e-commerce.
Kalyan Kumar, Co-founder and CEO, KlugKlug, said, “We believe that global influencer marketing is at an inflection point, and brands are demanding deeper insights, better ROI, and more transparency in their influencer collaborations. This funding will enable us to not only expand into new geographies but also work on the tech aspect to provide unparalleled value to our clients. The strategic depth brought in by our investors will play a critical role in this journey.”
Vaibhav Gupta, Co-founder and CPO, KlugKlug, said, “We’re witnessing more CMOs and marketing professionals embrace the tech as an essential part and not just a feel-good factor in influencer marketing decisions. KlugKlug has earned the role of a trusted asset for brands. We have so many testimonials of professionals who were looking to refine their strategies and saw instant wins from day one. It’s exciting to see global and local brands alike leverage KlugKlug to make smarter decisions and easily maximize their campaign impact.”
