Indian cricketer KL Rahul has invested an undisclosed amount in Drip Project for its premium perfume range, reimagined as ‘Metaman’, and also joined as its brand ambassador.
Metaman, founded in early 2022 by Harsh Maskara and Anil Shetty, is a men’s jewellery brand that acquired Drip Project in 2023, offering affordable, high-quality products to Gen Z. The brand has now reimagined its premium perfume range with support from Indian international cricketer KL Rahul.
“These are areas I’m truly passionate about. That’s why I’m involved in health, wellness, sports, and fashion—these have always interested me. I’ve chosen to enter spaces where I feel comfortable and where I can genuinely contribute, rather than just being the face or an ambassador. While that role is exciting, this is a much bigger opportunity for me. It extends beyond my playing days and represents a long-term investment. Plus, it’s been enjoyable to explore something outside of cricket, and I’ve really enjoyed it so far,” commented KL Rahul.
Harsh Maskara, Co-Founder, Metaman by Drip Project shared, “KL has been an investor in Metaman Brands Pvt Ltd and The Drip Project from the beginning. Seeing the growth we’ve made over the past two years since he invested—from starting at zero to reaching where we are today—he’s been part of the journey. When I introduced the idea of expanding The Drip Project into the fragrance market and re-launching Metaman, he showed immediate interest. The fragrance is something very close to his heart; he’s always picking up perfumes at duty-free shops while traveling, which resonated with him. After numerous endorsements, he wanted to create something of his own, making this the perfect opportunity.”
The reimagined Metaman perfume collection exemplifies the brand’s commitment to offering luxurious, high-quality products at accessible price points. This new fragrance line, launched under the Drip Project, is a testament to Metaman’s dedication to delivering timeless appeal and sophisticated craftsmanship, tailored to suit diverse tastes globally.
Recently, Rahul also broadened his investment portfolio with a stake in Flam, an AI-driven company. He also has investments in Boldfit, XYXX, Hyugalife, 4Cast, and Players Fund.
