The Kho-Kho Federation of India (KKFI) has brought on board Bollywood actor Tiger Shroff as the Co-Brand Ambassador for the upcoming Kho-Kho World Cup 2025, which is set to take place in New Delhi from January 13 to 19.
Tiger Shroff has joined Salman Khan as the brand ambassador for the inaugural Kho-Kho World Cup. His role as a co-brand ambassador alongside Salman Khan will expand the sport’s reach throughout the country and beyond the world.
“Fitness should be the ultimate goal in anyone’s life, and sports are the greatest means to achieve that. Kho-Kho is a perfect blend of fitness, strategy, and spirit, and I hope to inspire people to embrace it. Kho-Kho is not just a game; it is an emotion that resonates deeply with India’s soil. From its roots in our culture to becoming a global sensation, this sport exemplifies strength, agility, and speed. I am thrilled to represent Kho-Kho on such a prestigious stage and promote its rich legacy worldwide,” Tiger Shroff said.
KKFI President, Shri Sudhanshu Mittal, said, “Tiger embodies the core values of Kho-Kho: strength, perseverance, and passion. We are honoured to have him join us in this journey. His enthusiasm and reach will elevate the sport’s profile and bring it closer to the hearts of millions.”
The Kho-Kho World Cup is set to witness an intense week-long competition with 21 men’s and 20 women’s teams from 24 nations. Taking place in the iconic Indira Gandhi Indoor Stadium, the tournament aims to offer an equal platform for both men and women.
