KisaanSay, a cross-category direct-from-origin food brand, has raised $2 million in its pre-seed funding round led by Jungle Ventures through First Cheque@Jungle. Cheque@Jungle partners with second-time founders and seasoned operators at the idea, pre-seed, and Seed stages. The round also saw participation from senior leaders in the food industry.
The funds raised will be used to strengthen its marketing efforts, build a world-class team, and scale its operations, focusing on expanding the company’s product portfolio and distribution footprint.
“I am super excited to welcome Jungle to the KisaanSay family. From the time we signed the term sheet to the time this transaction consummated, Amit and RIshab have been extremely helpful in helping us navigate the journey and now that they are formally in, we are doubly delighted to have them on board. Vaishali, Manoj and I are very positive about the intent and expertise of Team Jungle to steer us through our Idea to IPO journey. Jungle’s commitment to ESG and global expertise in tech and consumer space is the perfect investor fit for us,” said Nitin Puri, Co-Founder of KisaanSay.
Rishab Malik, Partner, Seed investments, who leads First Cheque@Jungle, added, “KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers. India also lacks a provenance-based consumer brand which brings authentic, pure and high quality products from different regions that these products are best grown. What stood out to us was the team’s ability to align purpose with scale, building a model that delivers value to both sides of the ecosystem.”
Founded in 2023 by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay offer a range of select & premium packaged food products that are grown, minimally processed & packed at source, bridging the gap between farmers and consumers.
The brand partners with farmer collectives in natural farming clusters across mountain valleys, forests, tribal areas, and drylands, ensuring each product is grown, minimally processed, and packaged at its origin.
With a portfolio of over 80 products spanning 12 categories, KisaanSay operates through a unique co-brand and co-profit partnership model with 20 farmer collectives representing more than 50,000 farmers. Its omnichannel distribution spans leading e-commerce platforms, its own direct-to-consumer channel, and retail stores in Delhi NCR.
