KiranaPro, a fully ONDC-integrated, AI-powered quick commerce platform, has acquired Likeo, an innovative startup specialising in augmented reality–powered virtual try-on technology in a $1 million all-stock deal.
Likeo is a personalized lifestyle shopping app for genZ with ultra-fast deliveries. Likeo AI is a personal AI stylist to discover, try on & shop the best fashion ideas. Likeo is also building virtual fitting rooms for fashion labels and brands.
With this strategic move, KiranaPro will be integrating Likeo’s immersive trial room experience directly into BLACK, a fashion-forward commerce platform built for Gen Z and tech-savvy shoppers. The Likeo-powered trial room will begin rolling out to BLACK users over the coming weeks, starting with exclusive early access to fashion and accessories.
Founded in by Deepak Ravindran, KiranaPro is India’s fully ONDC-integrated, AI-powered quick commerce platform focused on empowering local kirana stores with technology. By enabling 10-minute deliveries and pioneering the no-commission, ad-led revenue model, KiranaPro ensures kirana stores stay competitive in today’s fast-paced retail landscape. BLACK by KiranaPro is creating a shopping experience that blends interactivity, self-expression, and hyper-personalisation.
As part of the acquisition, Likeo’s Founder & CEO, Saurav Kumar, will step into a key leadership role at KiranaPro, where he will lead the charge on AI and visual computing, the two core engines powering BLACK’s next phase.
Deepak Ravindran, Founder & CEO of KiranaPro, said, “This acquisition is a bold step in our vision to reinvent online shopping in India. BLACK is not just an app — it’s a cultural movement, and Likeo’s tech allows us to give users a mirrorless shopping experience that’s deeply personal, fun, and frictionless. With Saurav joining us, we’re doubling down on AI and visual intelligence to redefine how Gen Z discovers and shops online.”
Saurav Kumar, Founder & CEO of Likeo, said, “Joining KiranaPro to build for BLACK is the perfect match of vision and velocity. We’ve always believed virtual try-on can remove hesitation and bring confidence to the online purchase journey. With BLACK, we finally have a canvas to scale this to millions — making shopping more playful, expressive, and real. I’m thrilled to join the leadership team and bring deep AI innovation to the heart of the BLACK experience.”
