KidZania, a global edutainment platform, announced the appointment of Vikita Chaudhary as the new Head of Marketing. With over 14 years of diverse experience across marketing and communications, Vikita steps into this role to spearhead the brand’s marketing strategies and consumer engagement efforts across India.
Vikita will be responsible for driving brand visibility, crafting integrated marketing campaigns, enhancing visitor engagement, and ensuring consistent messaging across all consumer touchpoints such as strengthening KidZania’s brand presence and connection with its audience.
In her new position, Vikita will be in charge of crafting impactful brand narratives, integrating insights-driven campaigns across digital and traditional platforms, and elevating KidZania’s positioning as the preferred edutainment destination. She brings with her a rich portfolio, having worked with dynamic brands such as Timezone Entertainment, Carnival Cinemas, Fitternity, and Mad Over Donuts.
Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said, “We are thrilled to welcome Vikita as the Head of Marketing. Her deep understanding of consumer behavior, coupled with her creativity and insight-led approach, makes her a strong addition to our leadership team. Vikita’s passion for storytelling and brand building aligns perfectly with KidZania’s mission to deliver meaningful, memorable experiences for families across the country.”
Vikita Chaudhary, Head of Marketing, KidZania India said, “It’s an incredible opportunity to be part of a brand that is redefining experiential learning for children in such a powerful way. KidZania’s commitment to purposeful, immersive experiences deeply resonates with my own passion for storytelling and consumer engagement. I look forward to driving meaningful connections with our audience and contributing to the brand’s continued growth in this dynamic and evolving landscape.”
