Kidbea, a bamboo-based and leading kids’ apparel and accessories brand, has announced to invest close to ₹60 crore to fuel its offline expansion over the next 24 months, signaling a strategic pivot from a digital-first model to becoming a full-fledged omnichannel retail presence.
The company plans to open 100 exclusive stores across the country within the next 12 to 24 months. The rollout follows the successful launch of the company’s first offline store at C21 Mall in Indore. The company plans to invest between ₹50 crore and ₹60 crore to expand its outlets, which will include both company-owned and franchise models.
As part of its broader rollout strategy, Kidbea plans to open multiple store clusters across North and West India, even as it gears up for aggressive expansion in southern markets, including Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore, and Madurai.
Beyond flagship stores, the company intends to expand its reach through partnerships with over 200 multi-brand outlets, targeting both Tier 1 and Tier 2– 3 cities.
The growth drive is expected to generate around 500–700 new jobs nationwide, particularly in smaller cities and towns, to build local retail teams and strengthen regional manufacturing through a network of partner factories across Tamil Nadu, Uttar Pradesh, Punjab, Rajasthan, Haryana, and West Bengal.
Kidbea operates a small in-house manufacturing facility and works with over 25 partner units to meet demand, maintain quality control, and keep lead times short.
The offline expansion comes at a time when Kidbea’s business is gaining momentum, with the brand currently posting a monthly revenue run rate of ₹ eight crore, translating to an annual run rate of ₹100 crore.
In FY25, it delivered ₹42 crore in revenue while remaining EBITDA-positive. Building on this foundation, Kidbea aims to scale to ₹500 crore in annual revenue while laying groundwork for an eventual IPO by 2030.
The first exclusive store in Indore showcased Kidbea’s core line, featuring bamboo rompers and nightwear, as well as newborn essentials and gifting sets, in a clean, child-friendly space designed to reflect the brand’s ethos of comfort, trust, and quality.
Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, Ankita Rani, and Aman Kumar Mahto, Kidbea is a bamboo-based and leading kids’ apparel and accessories brand.
Kidbea’s products are primarily manufactured using bamboo fibre, addressing the growing demand among eco-conscious parents for safe, chemical-free, and comfortable clothing for newborns and toddlers.
The Noida-based brand is backed by early-stage investors Venture Catalysts, Agility Ventures, and BestVantage Investments, as well as noted angel investors including Nitish Mittersain, Ritesh Malik, and Japanese actor Hiro Mizushima.
“With this expansion, we are moving beyond being a digital brand. We want to meet parents where they shop and build deeper relationships with families across India,” the co-founders said in a joint statement.
