Khalsa E-Vehicles, a manufacturer of commercial electric vehicles, has roped in actor and comedian Kiku Sharda as its brand ambassador.
The strategic partnership with Sharda will help Khalsa EV ride on the mass popularity of the actor across its target audience and build awareness as a part of its aggressive market expansion beyond the already existing 18 states.
The target market of Khalsa EV includes urban commuters, gig economy drivers, small businesses, and those seeking affordable, sustainable transport. Khalsa EV will be leveraging Sharda’s presence in a series of brand campaigns across digital and traditional media platforms in a bid to reach out to its key customers.
“Khalsa EV is delighted to welcome renowned actor and comedian Kiku Sharda in its family. We are on an aggressive market expansion across the country and Kiku ji’s mass popularity as our Brand Ambassador will accentuate our messaging to making electric mobility affordable and sustainable for a wide segment of customers,” said Satyam Narang, CEO, Khalsa E-Vehicles.
Kiku Sharda said, “I am extremely honoured to become the face of a company, which is working towards making India a better place to live in. Khalsa EV has been a key driver in revolutionising the way Indians are adopting to sustainable and eco-friendly modes of transportations. I am a firm believer in sustainability and will encourage people to embrace a green future.”
