Maldives Marketing and Public Relations Corporation announced the onboarding of Katrina Kaif as the Global Brand Ambassador for the Maldives.
Katrina Kaif, said, “The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”
Ibrahim Shiuree, CEO & MD of Visit Maldives, said, “We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world.”
This exciting collaboration comes on the heels of Visit Maldives’ special Summer Sale Campaign, designed to entice more travellers to discover the breathtaking natural beauty, vibrant marine life, and exclusive luxurious experiences that the Maldives offers.
The Summer Sale Campaign features exclusive offers and value-packed deals across luxury resorts, boutique guesthouses, and family-friendly accommodations throughout the Maldives, currently live across key global markets including the UK, Russia & CIS, the DACH region, Italy, Poland, Spain, and India.

