KathaVersse, the content IP company, has appointed Ravi Luthria as its Chief Revenue Officer.
An IIM Lucknow alum and former Head of Videos at Pocket FM–US, Ravi is a seasoned strategic and entrepreneurial leader with over 20 years of cross-industry experience spanning content, FMCG, marketing, and content-tech. He has successfully led multi-crore P&L mandates, scaled content businesses, and built high-performance teams in India, the U.S., and beyond.
In his new role, Ravi will drive KathaVersse’s revenue engine, monetize Digital Commentary, the company’s flagship non-fiction platform with a 1.1 million+ community and 120 million+ monthly views and lead its services division KVGYAPAAN.
Positioned as a Video-as-a-Service (VaaS) brand, KVGYAPAAN delivers high-impact, platform-optimized video campaigns for brands, social media content creation and strategy for brands, including the high-quality Micro Dramas for Micro Drama OTTs and more.
In his new role, Ravi will focus on integrating IPs with advertiser partnerships in innovative, ROI-driven ways — addressing a market where Indian youth now spend 3.5–4 hours daily consuming video content.
Ravi Luthria said, “What impressed me most about KathaVersse is the absolute clarity and scale of their IP ambition. The founding team is already well on their way to making this vision a reality.”
Aakash Kumar, CEO of KathaVersse, said, “Ravi is one of the most important additions to our core team — a game-changer for IP monetization and scaling. His content business expertise makes him the perfect fit for our next growth phase, as we gear up to launch 10+ universe- and format-driven long-form IPs over the next 15 months.”
