JP Infra Mumbai, a property developer in Mumbai, has partnered with Bollywood actress Kareena Kapoor as its official brand ambassador. As part of the collaboration, JP Infra has also launched a campaign featuring Kareena Kapoor.
Launched across YouTube and digital platforms, the campaign features Kareena in immersive storytelling arcs that highlight JP Infra’s premier developments such as North Imperial Green in Thane and The Palace at North Garden City in Mira Road. With taglines like “Where Royalty Resides”, “Best Lifestyle in Thane”, and “Log achhe hai”, the brand communicates a nuanced message that goes beyond infrastructure to tap into the emotional core of home ownership.
Deepak Nair, Head of Marketing, JP Infra Mumbai, said, “Our collaboration with Kareena Kapoor is not just about leveraging a star face—it’s about aligning with values of trust, elegance, and aspiration. This partnership brings our brand philosophy to life, resonating with the evolving expectations of today’s homebuyers.”
