JoySpoon, a D2C brand specializing in mouth fresheners, also known as Mukhwas, has raised ₹56 lakhs in its ongoing seed funding round, bringing total funding to ₹1.81 crores. This investment follows the ₹1.25 crore raised earlier from 100X VC.
The latest part of the round was led by Dishit Nathwani (director at Gulab Oils), with participation from Prateek Toshniwal (Ivy Growth Associates), Abhinav Jain (chief financial officer at CoinDCX), and Ankit Jain (chief financial officer at PharmEasy).
The funds raised will be used to expand its Ahmedabad manufacturing facility, scale its presence on quick commerce platforms like Zepto, Swiggy Instamart, and BigBasket, as well as enhance its presence on marketplaces like Amazon and Flipkart.
Vaishali Mehta, Founder of JoySpoon said, “At JoySpoon, our mission extends beyond offering healthier alternatives; it’s about creating a brand that empowers women and celebrates both tradition and modernity. As we grow, we are proud to run our manufacturing facility in Ahmedabad entirely by women, showcasing our commitment to inclusivity and gender equality and simultaneously living the dream my mother saw while passing on the recipes to me. Sticking to our central theme of ‘day deserves little bits of JOY‘ with this facility we want to spread the goodness of Joyspoon across the chain from our women in the manufacturing unit to the consumers having a bit of our tasty curations with health-focused touch.”
Investor Dishit Nathwani said, “We are thrilled to support JoySpoon in their journey to redefine the Mukhwas and Indian munchies market by blending tradition with the evolving needs of today’s consumers. With our expertise in building FMCG brands, we are happy to partner with these amazing founders who have chosen a category that has been very much ignored to date.”
Prateek Toshniwal of Ivy Growth Associates said, “With Vaishali’s deep understanding of food and branding combined with Yash’s expertise as a Chartered Accountant and his experience in FMCG, they bring complementary strengths to this venture. We are confident in their ability to grow and make a meaningful impact in this category.”
Founded in 2023 by Vaishali and Yash Mehta, JoySpoon offers low-sugar, supari-free, natural mouth fresheners tailored for modern consumers.
