JK Masale (JK Spices & Food Products), a spices brand, announced Bollywood actor Saif Ali Khan as its brand ambassador.
JK Masale will launch a campaign featuring Saif, which will centre around three key themes: Royalty & Heritage, Authenticity & Trust, and Modern Sophistication.
Ashok Jain, Managing Director of JK Masale, said, “In Saif Ali Khan, we see a reflection of our own journey. His royal lineage, refined persona, and the trust he commands make him a natural fit for a brand like ours. This partnership goes beyond endorsement – it is a union of legacies, where tradition and modern taste come together.”
