JioStar, the official broadcaster of the Pro Kabaddi League (PKL), has announced the onboarding of four marquee sponsors for Season 12, which kicks off on August 29, 2025, in Visakhapatnam.
The sponsor roster so far includes Shriram Finance (BFSI), UltraTech Cement (Infrastructure), Birla TileStix (Tile Adhesive), and Red Bull (Energy Drink). More brands are expected to join the bandwagon ahead of the season.
A JioStar spokesperson said, “PKL has built a loyal and growing viewership, making it one of the most followed sporting leagues in the country. Season 12 will build on this momentum by offering brands high-impact visibility and strong engagement with premium audiences. With Season 12 arriving just ahead of the festive season, the league offers the perfect timing for partners to amplify their presence. With its integrated reach across TV, digital, and on-ground, PKL continues to deliver unmatched scale and a compelling opportunity for our partners.”
