JioStar, the official broadcaster and streaming partner of the Women’s Premier League (WPL), has secured a robust roster of 15 sponsors for the fourth edition (WPL 2026).
Sponsors for TATA WPL 2026 include State Bank of India (SBI), BHIM Payments App, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA powered by Hero MotoCorp, OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala and Crystal Cook N Serve.
While categories such as FMCG, beverages, and consumer technology continue to demonstrate sustained confidence in the league, the 2026 season also sees stronger participation from BFSI, fintech and payments, auto and EV, gems and jewellery retail, and AI-driven platforms.
Anup Govindan, Head – Sports Sales, JioStar, said, “WPL 2026 represents a clear inflection point for women’s cricket, both in scale and commercial ambition. Brands today are looking beyond short-term visibility to build deeper, long-term associations, and WPL offers a compelling platform that delivers scale, high engagement, and strong connect. The diversity of categories coming on board reflects growing confidence in women’s cricket as a premium and impactful media property.”
He added that JioStar remains focused on building the league into a world-class sporting platform with enduring brand partnerships.
The TATA WPL 2026 will kick off on January 9, with the opening match featuring the Mumbai Indians taking on the Royal Challengers Bengaluru. Matches will be broadcast live on the Star Sports Network, with digital streaming available exclusively on JioHotstar.
