JioStar has launched MegaBlast, a new media product that helps brands capture attention at scale, in just one day. Designed for brands looking to create maximum buzz in minimum time, MegaBlast combines the unmatched reach of television with the precision and scale of digital.
MegaBlast offers a unique blend of speed, scale, and visibility. It claims delivers 365 million viewers in a single day across 84 television channels and JioHotstar, with coverage in 10 languages and deep penetration across both urban and rural India.
MegaBlast claims to help brands achieve over 4.5 billion ad views in just 24 hours. The format can help deliver an average frequency of 13 exposures per viewer— all in one high-voltage, unforgettable day. This will enable advertisers to achieve nationwide visibility at an unprecedented speed and scale.
From product launches and festive campaigns to brand milestones, MegaBlast can create a moment that marketers can truly own. It’s designed to help brands cut through the noise and take center stage across screens, households, and conversations.
MegaBlast uses high-engagement formats such as Brand Bridge, Spotlight Frames, Pause Ads, Stings, and Mega Spots. These are seamlessly integrated into marquee shows and high-viewership content, ensuring the brand remains top-of-mind throughout the day. At under one paisa per view, MegaBlast is also a highly cost-effective option. It offers a national scale without compromise, all concentrated within a single day.
“MegaBlast is a response to what brands have been asking for the ability to dominate attention, not just buy media. Today’s marketers want impact they can measure and moments that move the needle. With MegaBlast, we have brought together two of the most powerful platforms, television and digital, to deliver unmatched visibility, reach and efficiency, all in one day,” said Ajit Varghese, Head of Revenue – Entertainment & International, JioStar.
