JioStar announced the successful integration of all Sports18 channels into the Star Sports Network, effective March 15, 2025. With the addition of Sports18 channels, Star Sports now boasts an expansive network of 24 channels, further strengthening its reach and content offerings for sports fans nationwide.
The rebranded channels now include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports 2 Telugu, Star Sports 2 Telugu HD, Star Sports 2 Tamil, Star Sports 2 Tamil HD, Star Sports 2 Kannada and Star Sports Khel. Additionally, Star Sports Khel will now be made accessible across all DTH platforms and cable networks.
For advertisers, this unified Star Sports Network offers unmatched access to a passionate, diverse audience across premium properties. With SD and HD options, it ensures broad accessibility, reinforcing Star Sports’ dominance as India’s go-to sports destination.
Piyush Goyal, Head of TV Distribution, JioStar, said, “Sports, driven by the thrill of LIVE action, is the most powerful catalyst for TV growth and audience engagement in India. Our mission is to bring the excitement of sports to every TV household, ensuring fans across the country are gripped by LIVE sporting moments. By harnessing the unparalleled power of sports, we aim to expand the TV universe, bringing more homes into the fold and making sports an integral part of every Indian’s daily viewing experience.”
Mallika Petkar, Head – Strategy & Business Development, Sports, JioStar said, “At Star Sports, we are committed to growing the sports fandom by going both deep and wide – engaging passionate fans and expanding our reach across the country. Our mission is to make sports more accessible, immersive, and impactful, ensuring it continues to inspire millions across India. By strengthening our presence and delivering compelling sports content, we aim to fuel the passion of existing fans while bringing new audiences into the fold.”
