The Internet and Mobile Association of India (IAMAI) announced the appointment of Kiran Mani, CEO – Digital, JioStar, as the new Chairman of the Digital Entertainment Committee.
Deepit Purkayastha, Co-founder and CEO of Inshorts, has been appointed as the Co-Chair. Their tenure will be for a period of two years.
Mani and Purkayastha take over the leadership from Rohit Jain, President of Lionsgate Play and Amit Doshi of Pratilipi, Head of IVM Podcasts at Pratilipi, who served as the previous Chair and Co-Chair, respectively.
Kiran Mani, who is also an elected Governing Council member of IAMAI and the former Co-Chair of the Direct-to-Consumer (D2C) committee, brings over two decades of experience at the intersection of technology, content, and consumer behaviour. In his current role, he leads one of India’s largest digital entertainment platforms – JioHotstar – redefining how stories are told and experienced by millions.
Kiran Mani, CEO – Digital, JioStar said, “India isn’t just a fast-growing content market-it’s becoming the epicentre of global digital storytelling. As consumers demand deeper authenticity, cultural relevance, and interactive formats, we have a unique opportunity to build an ecosystem that’s not only scalable but also inclusive and innovation led. With 5G, AI, and machine learning transforming how content is created and consumed, this is the moment for the Indian media industry must now move from following trends to setting them. I’m excited to contribute to this transformation and collaborate with industry leaders to build an entertainment economy that’s equitable, future-ready, and globally benchmarked.”
The Digital Entertainment Committee under IAMAI is a key industry body that facilitates policy dialogue, industry collaboration, and advocacy for OTT platforms, content creators, and digital-first media companies. With Kiran Mani at the helm, the committee aims to deepen engagement with stakeholders and drive forward-looking initiatives in areas such as content regulation, technology adoption, audience development, and creator monetisation.
