ShareChat and JioCinema, the official digital partner for the Olympic Games, have announced a partnership to showcase exclusive content for the Paris Olympics 2024 from July 26 to August 11, 2024.
The collaboration aims to offer a unique experience for users on ShareChat and Moj platforms. This includes interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience, ensuring the users stay updated about the latest Olympic action.
Moj, a short video platform from India, focuses on providing regional content for tier 2 audiences. It uses the latest technology including Dolby Vision, and offers creators innovative ways to make money like virtual gifting for its creator community.
Moj aims to deliver the best moments of the games in various regional languages. Fans will also have access to insightful analysis from sports legends and commentators through studio clips available on both platforms.
Gaurav Jain, Chief Business Officer, ShareChat and Moj, said, “We’re thrilled to partner with Jio Cinema to bring official Olympics content to our vast user base, celebrate the spirit of the games, and cheer for the Indian contingent. By offering content in multiple regional languages, ShareChat and Moj have become the go-to destination for sports content and fandom allowing Indians to engage with Team India’s journey like never before.”
“The widespread consumption of short videos has revolutionized the way we engage with content, and ShareChat is proud to offer a platform that caters to this demand. Blending content, culture and community ShareChat and Moj are slowly pivoting how marketers can use their creative imagination to build meaningful connections with their audiences,” he added.
“The partnership with ShareChat and Moj is a significant milestone in our journey to make digital content accessible to every Indian, driving a new kind of lean-in engagement,” said a Viacom18 Spokesperson.
“Innovation has been at the helm of our Paris 2024 presentation, be it through language offerings, curated feeds, or former Olympians who will join us as studio experts. This partnership takes it a step further in that direction through its unique content offerings that will excite fans and draw them into celebrating the Olympic movement,” he spokesperson added.
