Investors from the early-stage angel network JIIF have invested in a ₹350 crore fund for Atomic Capital, a newly launched consumer-focused venture capital firm. JIIF-affiliated angel investors alone contributed ₹26.5 crore to the fund.
According to JIIF, this is the largest collective bet by JIIF’s investors in the consumer VC space, underscoring rising conviction in India’s next wave of consumption, driven by digital-first brands, regional demand, and wellness-oriented products.
Jeenendra Bhandari, Chairman, JIIF, said, “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups. India’s consumer opportunity is massive and Atomic’s operating model is well positioned to unlock enduring brand value.”
Apoorv Gautam, Founder Atomic Capital said “We are delighted to have JIIF Angel members join us on our mission to empower the next generation of Indian entrepreneurs. Our approach is rooted in deep founder collaboration, strategic insight, and a relentless focus on capital-efficient scale. This investment signals strong alignment with this model and further strengthens our ability to partner with exceptional founders early in their journey.”
Atomic Capital operates with an “Operating VC” approach, offering not just capital but also hands-on support in brand building, growth marketing, supply chain optimization, and leadership hiring.
In FY 2024–25, JIIF’s investor base deployed over ₹60 crore across more than 20 startups, spanning fintech, healthtech, AI, logistics, and consumer. The network now supports a portfolio of over 150 companies, further reinforcing its role as a key player in India’s early-stage startup ecosystem.
