Jigsaw Brand Consultants, a strategic branding consultancy has appointed Ishita M Desai as Insights & Strategy Director. With a Master’s In Marketing, Ishita Desai brings a rich and diverse background in brand growth, consumer insights, and strategic research to Jigsaw.
Ishita’s key areas of expertise include communication and creative testing, product innovation, brand equity evaluation, and deep exploration of consumer need spaces – skills that are critical to strategic brand analysis.
She began her career driving business development and brand growth at global organizations like L’Oréal and Unilever, before transitioning into qualitative research at Ipsos in 2014. Over the years, Ishita has become an expert in consumer behavior, mastering AI-driven Quant-Qual methodologies, and gaining valuable experience in brand tracking.
She has worked with major brands across a range of categories including TATA Motors, Mondelez, Ferrero, IKEA, Kellogg’s, Titan, Mahindra, Philip Morris International, Haleon, and Singtel, contributing significantly to brand growth and innovation.
Rutu Mody Kamdar, Founder of Jigsaw Brand Consultants said, “Ishita brings tremendous diversified experience to the table. Her knowledge and familiarity in working with larger corporates across qualitative research, quantitative research, and tech platforms will be a great value-add at Jigsaw.”
On her appointment Ishita M Desai said, “I’m thrilled to be working at Jigsaw, as its diverse client base and dynamic project portfolio offer exactly the kind of challenge and growth I was seeking at this stage of my career. With its wide array of innovative tools and fresh approaches to uncovering insights, Jigsaw is redefining the way we think about research and delivering a truly robust, forward-thinking perspective.”
