JetSynthesys, a digital entertainment and technology company, announced the launch of JetAlive, a new vertical dedicated to creating the next generation of phygital live experiences.
As entertainment habits shift, JetAlive represents a natural evolution of JetSynthesys’ vision: to create ecosystems where young audiences don’t just consume content, but actively participate, shape, and celebrate it.
JetAlive will curate a diverse slate of immersive, live-first experiences—from culture festivals and edutainment platforms to tech-driven showcases and flagship gatherings.
JetAlive is built to span a broad spectrum of live cultural experiences, powered by new technology, fan engagement models, and phygital innovation. Each property under JetAlive will be designed to foster deeper emotional connections—where digital and physical worlds converge, and audiences are not spectators but active contributors.
The vertical’s debut lineup includes: Lucky Ali India Tour – An intimate musical experience that reimagines the concert format, K-Town – A vibrant celebration of Korean culture, blending fandom, fashion, and performance and JetFest – A first-of-its-kind showcase merging gaming, tech, and lifestyle into an interactive festival.
JetAlive will also focus on developing original IPs, crafted to offer distinctive, thematic experiences that go beyond entertainment to build communities and subcultures.
Kumar Razdan, who brings over two decades of experience from BookMyShow and Nesco will lead JetAlive. At JetAlive, Razdan will oversee the creation of meaningful engagements that seamlessly integrate culture, technology, and community.
Rajan Navani, Founder and CEO of JetSynthesys, said, “At JetSynthesys, we have always focused on being where culture, community, and technology intersect. JetAlive is a natural extension of that vision—giving today’s audiences new ways to engage, express, and connect. In an era where experiences matter more than ever, JetAlive will bring our digital leadership into the physical realm through bold, interactive formats that resonate with GenZ’s spirit.”
Kumar Razdan, Head of JetAlive, said, “Live experiences in India are undergoing a radical shift. Today’s audiences are looking for more immersive, tech-enabled, and participatory formats. With JetAlive, we aim to lead this transformation by crafting moments that blend storytelling, innovation, and real-world connections. I’m excited to shape this future with JetSynthesys—a brand that deeply understands the pulse of tomorrow.”
JetAlive’s rollout across major cities will be supported by collaborations with ticketing platforms, loyalty programs, and integrated membership models. Closely tied to the broader JetSynthesys ecosystem.
