ClearDekho, an affordable eyewear brand, has been acquired by the Jaipuria Group, a diversified Indian conglomerate with a strong legacy in retail, beverages (Pepsi bottlers), and global brand partnerships.
The acquisition is a full buyout, with Jaipuria Group taking over majority ownership and aligning the exit of all existing shareholders within two years. The Group will eventually own 100% of the company.
While ClearDekho will continue to operate as an independent brand, the business will now be fully managed by Jaipuria Group with a structured growth and expansion roadmap in place. As the business matures, it may be integrated into the group’s parent entity.
ClearDekho will be integrated under Jaipuria Brandz, a newly launched retail venture of Jaipuria Group. The Group is already managing premium international brands like Adidas, and Ecco and sees eyewear as a high-potential category ready for rapid scale.
Founded in 2017 by Shivi Singh, ClearDekho offers affordable eyewear solutions. Cleardekho currently operates more than 100 stores across 60 cities catering to value shoppers in tier 2, 3, and 4 markets. It operates as an online and offline retail chain, with a mix of branded online sales and franchise-owned, company-operated (FOCO) stores.
Backed by Jaipuria Group’s retail expertise and operational depth, aims to scale its operations aggressively with the target of achieving ₹300 crore topline within the next three years. The long-term objective is to capture at least 10% of India’s eyewear market share within five to seven years.
The brand has already outlined its near-term plan to open 80 to 100 new stores within a year, initially deepening its presence across North India, followed by strategic expansion into the western and southern regions of the country.
Anuraag Jaipuria, Director, Jaipuria Brandz, said, “We are quite excited and are looking forward to innovate and build together and are confident that this acquisition will help ClearDekho transform into a national brand with a strong legacy.”
Ruchirans Jaipuria, Director, Jaipuria Brandz, said, “We’ve always believed in identifying high-potential, scalable consumer-facing businesses. ClearDekho stood out as a brand with deep roots in the Indian heartland, a strong value proposition, and a clear path to profitability. Through this acquisition under our Jaipuria Brandz portfolio, we aim to take ClearDekho to the next level, expanding its footprint across India and setting new benchmarks in affordable eyewear retail. Our vision is to build a house of brands that lead their categories, and ClearDekho is a strong contender for that in the eyewear space.”
Shivi Singh, Founder of ClearDekho, said, “This acquisition marks a significant milestone in our journey. It’s a testament to our belief of building ClearDekho for billions & beyond. Partnering with the CK Jaipuria Group gives us the scale, operational muscle, and strategic direction we need to realize our vision of making quality eyewear accessible to every Indian. Their deep understanding of retail and brand-building, combined with our category expertise, will allow us to serve mass-market consumers better, faster, and more efficiently than ever before.”
