Ivy, an engineering and delivery powerhouse for Entain, announced the rebranding of its India operations to Entain India.
The announcement was made alongside the inauguration of a state-of-the-art digital innovation campus in Hyderabad, positioning the operations as a core Global Capability Center (GCC) for Entain’s global technology delivery.
The facility will provide employment for 3,400 high-skilled roles on a hybrid basis and will deliver over 85% of the Group’s global software engineering and technology services, spanning product development, platform engineering, experience design, and advanced analytics. The team’s contributions span platform architecture, AI-driven personalization, real-time trading engines, and high-scale consumer experiences across regulated markets.
Anthil Anbazhagan, Managing Director, Entain India, said, “India continues to be a cornerstone in Entain’s global innovation journey, shaping the future of sports and gaming sector. through cutting-edge technology and innovation. The rebrand to Entain India, along with the launch of our new Hyderabad campus, reflects our evolution and positions us to better support Entain’s global ambitions with deeper integration, stronger talent engagement, and a future-ready innovation ecosystem.”
Satty Bhens, Chief Product and Technology Officer, Entain, said, “India is a vital part of Entain’s technology engine. With deep domain expertise, a culture of innovation, and a thriving talent pool, Entain India plays a critical role in our strategic roadmap. This new space and identity pave the way for our next phase of growth, focused on building transformative products and platforms for the global entertainment ecosystem.”
