Nasher Miles, a travel luggage and accessories brand, has awarded its digital mandate to itch, a creative agency known for its fresh, effective approach to marketing. Following a competitive, multi-agency pitch, this partnership brings together the vision of both brands to build a stronger digital footprint, increase engagement, and reshape how modern travelers connect with Nasher Miles 2.0.
As the newly appointed creative partner, itch will work closely with Nasher Miles to co-create and execute a dynamic digital strategy that fuses creativity with authenticity. Together, they aim to amplify Nasher Miles’ presence within the online travel community, building influence and deeper connections with audiences who share a passion for travel and adventure.
This collaboration is set to elevate both brands across digital platforms, blending their unique strengths to craft a seamless, engaging journey for consumers. Together, they’ll create a cohesive digital experience that inspires, connects, and enhances the way audiences interact with the brands.
The partnership will begin with their new digital media relaunch, leveraging creative content, influencer collaborations, and data-driven campaigns designed to resonate with India’s evolving travel community. The teams are eager to announce the first set of digital initiatives that will redefine travel through the Nasher Miles lens.
Speaking of the partnership, Naman Agarwal, Co-Founder of itch, said, “We are thrilled to partner with Nasher Miles, a brand that shares our passion for bold, creative storytelling. Together, we’re excited to push boundaries and make travel feel even more personal, accessible, and engaging for the Indian audience.”
Shruti Kedia, Co-Founder and Marketing Head of Nasher Miles, said, “In itch, we’ve found a partner who genuinely understands our aspirations for digital growth and innovation. Their fresh perspective and creative strengths align perfectly with our goals, and we’re excited to create memorable, impactful digital journeys that connect deeply with our customers.”
