Isprava Group, the luxury real estate brand has announced the appointment of Amrita Kumar as the Vice President of Marketing. In her new role, Amrita will shape and elevate the marketing for Isprava and its sister brand, The Chapter.
With over two decades of multi-dimensional experience, the seasoned marketing professional has worked with global organisations across multiple industries as diverse as aviation, FMCG, tech, retail, OTT and media, amongst others.
In her career, Amrita has spearheaded building numerous impactful brand stories, underscoring her strong leadership skills and ability to bring novelty to every undertaking.
Amrita’s previous tenure at Air India Limited saw her transforming the marketing narrative of the legacy brand. At Isprava, she will leverage the collective expertise gained from her vast background to conceive and execute brand growth strategies.
Dhimaan Shah, Executive Director & Co-CEO of Isprava Group, said, “With a career defined by crafting compelling brand stories and nurturing impactful marketing strategies for industry-leading brands, Amrita’s exceptional leadership and marketing acumen align perfectly with the Isprava Group’s growth trajectory.”
Nibhrant Shah, Managing Director & Co-CEO of Isprava Group, said, “By leading our marketing strategies, Amrita’s experience spanning over two decades will be pivotal in shaping growth at both Isprava and The Chapter. As customer experience remains at the core of our philosophy, her strategic insight will guide the brands, ensuring they resonate with their discerning audiences.”
Amrita Kumar, VP – Head of Marketing at Isprava, said, “Throughout my professional journey, I have believed in the power of strategic marketing, storytelling & customer loyalty. Likewise, Isprava focuses on its commitment to crafting unique stories & curated experiences through distinctive homes. With our shared vision, this moment marks an exciting journey for both the brand and me.”
