IRTH Bags, a brand from the House of Titan, has announced Twinkle Khanna as its first-ever brand ambassador.
The brand has also launched a new campaign featuring Twinkle Khanna to highlight the everyday realities of women and their relationships with their handbags.
Filmed under her popular moniker Mrs. Funnybones, Twinkle will be seen introducing IRTH bags with her trademark wit and a joyful take on daily life.
The new campaign kicks off with a series of short films that explore category truths every woman knows but rarely sees reflected in design. From zippers that fail at the worst moment to bags that simply don’t get how women move, IRTH flips the script with thoughtfully designed bags that blend style with real solutions.
The first film in the series spotlights IRTH’s Initials, the brand’s first monogram collection, where Mrs. Funnybones through her charismatic humour reveals how beautiful a well-made bag looks and feels. It underscores the brand’s philosophy of “Perfect design isn’t just seen, it’s felt.”
IRTH X Mrs. Funnybones will bring a series of more such fun drops, each revealing a different side of the handbags category that turns them into conversations.
Kanwalpreet Walia, Business Head, Women’s Bag Division at Titan Company, said, “Today, mobility for women isn’t just about getting from A to B — it’s about showing up in style, in a way that feels uniquely her. A woman’s bag is far more than an accessory. It is her constant companion, her secret keeper, her styling partner, and sometimes even her snack stash! With the new IRTH campaign, we wanted to spark playful and honest conversations around all the fun, fabulous, and not-so-fabulous moments women share with their bags. And who better to lead this dialogue than the ever-charming and endlessly witty Mrs. Funnybones? With her signature sass and sparkle, she turns everyday stories into laugh-out-loud moments, making her the perfect voice to celebrate the beautiful bond between a woman and her bag.”
Twinkle Khanna said, “There’s a whole world that lives inside a woman’s handbag — snacks, secrets, sanity, sometimes even a screwdriver! This campaign felt like the perfect fit for me. It’s clever, it’s honest, and it addresses bags not just as accessories, but as companions in the chaos and charm of everyday life.”
