Ipsos, a global market research and advisory company, has launched Total Access in India. Under the Total Access umbrella, the 5 key modes of mobile, online, hybrid, multi-mode and offline provide the widest reach to consumers in India. Further, it addresses the unique challenges of the Indian market realities, of diverse consumer segments and demographics.
For uniformity, the repertoire of Ipsos solutions now come built-in with Total Access – covering the widest representation of consumers and providing output that is rigorous and reliable.
Amit Adarkar, CEO, Ipsos India said, “Total Access addresses the concerns of clients on consumer representation and provides the transformational benefits of scale, a wide array of socio-economic consuming class, across rural and urban towns, languages, literacy levels and internet access – with authentic and human-verified responses.”
“Streamlining our processes and integrating services for data collection imply that clients will now have access to 3.5 million panel members (biggest Indian panel base), mobile-first surveys, quality checks, mobile-first surveys, multiple languages, access to Ipsos IP solutions, DIY capabilities, automated reporting via dashboard display of key indicators, customizable enquiry, and add-ons like moderation, translation services and AI-based transcription. All under one roof,” added Adarkar.
“Through Total Access we are addressing the overarching concern of client on the representativeness of data. And earlier, clients had to empanel different agencies for online, mobile, offline, hybrid and multi-modal capabilities to cover different demographics. This will provide a holistic view for understanding consumers and strategizing,” said Geeta Lobo, Chief Client Officer, Ipsos India.
