Ipsos, a market research company, has completed the acquisition of The BVA Family, a market research and consulting group. The operation was concluded after fulfilling all necessary regulatory requirements, including in-depth consultation with employee representatives in France and obtaining relevant competition authority approvals.
This acquisition is a significant expansion for Ipsos in France and adds new strength in the UK and Italy.
Ipsos France will now operate under the name Ipsos Bva, while the teams in Italy will use the name Ipsos Doxa. In the UK, BDRC will operate under the Ipsos brand.
BVA notably brings its recognized expertise in customer experience monitoring, point-of-sale behavior analysis, and research for government and public services.
The company also boasts research methodologies that focus on behavioral sciences. Its expertise in pack testing through PRS IN VIVO is a key global strength that can now be rolled out across a much larger geographic footprint by Ipsos.
Ben Page, CEO of Ipsos, said, “We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from our global infrastructure, and the opportunities our scale brings them, while our clients will have access to new, innovative solutions. With our strong cultural fit and complementary set of services, we are poised to deliver even greater value to the businesses and organizations we serve.”
Gerard Lopez and Pascal Gaudin, Chairmen of The BVA Family, said, “We are pleased to join forces with Ipsos, one of the world leaders in market research. This partnership allows us to leverage its international presence and solid competencies, significantly enhancing our capabilities to provide cutting-edge analysis and understanding of society and markets to our clients.”
