Ipsos, a market research and consulting firm announced the acquisition of Whereto Research, a key player in public sector research in Australia. Based primarily in Melbourne, Whereto Research is renowned for its expertise in public policies and government communication evaluation.
Ipsos has been operating in Australia for more than 25 years. With a team of over 200 people and offices in Sydney, Melbourne, Brisbane, and Perth, it offers a full suite of research services in diverse sectors, including public affairs, advertising, marketing and media.
Ben Page, CEO of Ipsos, said, “Whereto Research’s expertise in public sector and federal research in Australia, combined with Ipsos’ international presence in this space, will allow us to offer a broader range of solutions to our Australian clients. We look forward to collaborating with the Whereto Research teams to build the best business in Australia serving national and state governments’ research and evaluation needs.”
Catherine Boekel and Penny Burke, Co-Directors of Whereto Research, said, “Joining Ipsos is a tremendous opportunity for Whereto Research. Integrating into a leading international market research group will enable us to accelerate our development and offer our clients global solutions. We share the same passion for excellence and innovation with Ipsos, and we are convinced that this collaboration will create value for our clients and employees.”
