Nothing, a London-based consumer technology brand, announced its partnership with Royal Challengers Bengaluru (RCB) as the Title Sponsor for the upcoming season of the Indian Premier League (IPL 2026).
The collaboration builds on Nothing’s association with the Royal Challengers Bengaluru in the previous season.
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season.
Akis Evangelidis, Co-founder & India President, Nothing, said, “RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest-growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”
Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, said, “We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”
