Ahead of the upcoming edition of the Indian Premier League (IPL 2026), Sprite, the lemon-lime sparkling beverage from The Coca-Cola Company, announced a partnership with Lucknow Super Giants (LSG) as the team’s Official Beverage Partner for the next three years.
By aligning with the LSG, Sprite aims to strengthen its visibility among Gen Z and cricket-first audiences.
Sumeli Chatterjee, Category Head, Sparkling Flavours India & Southwest Asia, The Coca-Cola Company, said, “We are thrilled to partner with Lucknow Super Giants to celebrate the unstoppable cricket passion that always electrifies our audience. This strategic association brings in Sprite’s chilled and refreshing Thand Rakh proposition to the high-impact IPL platform, creating unique experiences. Our partnership with the Lucknow Super Giants also underlines Sprite’s long-term focus on Uttar Pradesh, a priority growth market where we continue to invest in sustainability and year-round consumer engagement initiatives.”
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Vinay Chopra, CEO, Lucknow Super Giants, said, “At LSG, we partner with brands that share our drive to push boundaries and elevate the game for our fans. Sprite fits right in because this team is built on the same spirit, that is, staying cool under pressure. With this association, we are gearing up for a season packed with moments that inspire, add to the excitement in the stands, and stay with fans long after the final ball is bowled.”
The association represents a key milestone for the brand in Uttar Pradesh, supported by its regional bottling partners SLMG Beverages and Moon Beverages.
Paritosh Ladhani, Joint Managing Director, SLMG Beverages, said, “At SLMG Beverages, our focus has always been on strengthening product availability and bringing great beverages to consumers across Uttar Pradesh. With a state as large and varied as UP, partnerships like this help us understand how engagement builds and consumer trends evolve. Sprite’s association with the Lucknow Super Giants reflects that scale and connection.”
Anant Agrawal, Vice Chairman, Moon Beverages, said, “We are proud to support a collaboration between two giants, LSG with its unbeatable spirit and Sprite with its unmistakable refreshment. For us, it’s an opportunity to amplify this collaboration with our market expertise, strong distribution network and consumer understanding, while delivering in-stadium experiences that keep fans refreshed all season long.”
