Third Wave Coffee (TWC), a coffee-first QSR brand, announced its partnership with Royal Challengers Bengaluru (RCB) as the team’s exclusive Coffee Partner for the upcoming edition of the Indian Premier League (IPL 2025).
All through the season, fans can expect to see this synergy come alive — from exclusive RCB x TWC merchandise drops to the thrill of discovering hidden golden tickets in select purchases, offering lucky fans a chance to win unforgettable match-day experiences. On match days, Third Wave Coffee’s signature brews will fuel fans at RCB’s home stadium, turning every sip into part of the celebration.
Third Wave Coffee cafés will transform into fan zones, screening live matches, hosting giveaways, and building immersive experiences that make every RCB match a community event.
Even off the field, coffee will fuel the bold — with a dedicated Third Wave Coffee pop-up café set up inside the RCB team room, serving handcrafted brews to players as they gear up for the game.
Rajat Luthra, CEO, Third Wave Coffee, said, “Cricket and coffee have a lot more in common than we think — both ignite passion, bring people together, and thrive on boldness. RCB and Third Wave Coffee are both deeply rooted in Bengaluru’s culture — where tradition meets innovation, and every day is an opportunity to brew bold and play bold. This partnership is as seamless as your favourite cup of coffee on a match day — one that feels just right. With #BrewBoldPlayBold, we’re thrilled to create memorable moments for fans through the season, where every sip and every cheer carries the same energy.”
Rajesh V Menon, COO, Royal Challengers Bengaluru, said, “At RCB, we are fueled by passion, dedication, and the strong bond we have built with our fans over the past 18 years. We are excited to partner with Third Wave Coffee, a brand that shares our community-driven values. Bengaluru is home to both of our brands, and this collaboration celebrates the vibrant culture of a city where cricket and coffee are a way of life.”
