Udemy, an online skills marketplace and learning platform, announced a partnership with Mumbai Indians (MI) as an Official Learning and Skills Partner for the 18th season of the Indian Premier League (IPL 2025).
Through this strategic partnership, Udemy will organize a series of targeted marketing activations to strengthen its brand presence and expand its reach in the region.
Udemy will offer exclusive promotions and events with MI during the season. This includes Player Meet-and-Greets, Match Day experiences at live stadiums across India, a behind-the-scenes tour of the team’s training sessions, and an exclusive webinar with MI coaches discussing their approach to skill development.
Genefa Murphy, Chief Marketing Officer at Udemy, said, “Udemy is looking forward to joining forces with MI, a team defined by resilience, strong performance, and the relentless ‘MI Attitude’ of winning. Cricket in India continues to set the bar high, as seen in the nation’s recent ICC Champions Trophy victory, and staying ahead requires adaptability and upskilling. MI’s philosophy of perseverance and excellence aligns with Udemy’s mission to equip individuals with the knowledge and skills needed to thrive. Through this collaboration, we’re empowering MI’s team and fans with access to in-demand topics like Generative AI, ensuring the team stays at the forefront of innovation and fans across India can better achieve their career goals.”
A Mumbai Indians spokesperson said, “Just like on the field, success is rooted in the ability to constantly learn, evolve, and adapt. Whether it’s fine-tuning our strategies or building new skills, MI is always looking for ways to grow and move ahead. Our partnership with Udemy empowers our teams and fans to access learning and skills development resources that drive better outcomes.”
