Minimalist, a skincare brand, announced its partnership with Rajasthan Royals as an Official Sunscreen Partner for the 18th edition fo the Indian Premier League (IPL 2025).
As part of the partnership, Minimalist will provide high-performance sunscreen to Rajasthan Royals players to ensure protection during training and matches throughout the tournament. The brand also plans to roll out digital activations and behind-the-scenes skincare routines of players, as the season unfolds.
Mohit Yadav, Co-founder and CEO, Minimalist, said, “Minimalist and Rajasthan Royals are a natural fit, united by a commitment to performance and endurance. Cricket is more than just a sport; it’s a passion, a legacy, and an entertainment spectacle that brings millions together. With ‘Just Play! Halla Bol on Sun’ as our campaign, the focus is on providing uncompromising sun protection on and off the field, ensuring players and fans stay protected while enjoying the game. This partnership allows us to reach millions across the country, reinforcing the importance of skincare and sun protection in everyday life.”
Jake Lush McCrum, CEO, Rajasthan Royals said, “We’re delighted to bring Minimalist to the Royals family for this season. We’re proud to support a Jaipur-based brand which has achieved such success, with a clear focus on quality and innovation. Sunscreen is an essential part of any athlete’s kit bag, especially in a sport like cricket where players are exposed to the sun for extended periods. Through the brand’s science-backed and transparent approach, we look forward to a meaningful partnership that not only supports our players but also educates fans on the importance of effective skincare.”
