Mumbai Indians announced its partnership with Lattafa Perfumes as its Official Fragrance Partner for the 18th edition of the Indian Premier League (IPL 2025).
As part of the association, Lattafa branding will feature prominently on the back of Mumbai Indians’ helmets and caps, ensuring visibility throughout the season.
Lattafa Perfumes also launches the TVC campaign with the tagline ‘Ignite the Game – The Scent of Champions’ featuring Mumbai Indians players.
Lattafa Perfumes will run stadium Activations and fan zone experiences at Mumbai Indians’ home matches along with engaging digital campaigns, contests, and exclusive prizes, including signed Mumbai Indians merchandise, match tickets, and limited-edition memorabilia.
“Fragrance is more than just a scent—it’s an identity, a symbol of confidence, and a statement of prestige. Much like Mumbai Indians’ legacy, Lattafa embodies excellence, strength, and ambition. This partnership celebrates the winning spirit—both in cricket and in life,” said Sheikh Shahid Ahmed, Founder of Lattafa Perfumes.
Mumbai Indians Spokesperson said, “We are delighted to welcome Lattafa Perfumes to the Mumbai Indians family. This partnership brings together two distinctive brands that excel in their fields—cricket and fragrances—making for a perfect synergy. We look forward to an exciting journey together.”
Nayana Tharoor, Head of Marketing, Lattafa Perfumes said, “At Lattafa, we see fragrances as powerful expressions of identity and emotion, much like the passion that fuels every cricket match. Partnering with Mumbai Indians allows us to bring this philosophy into the world of sports, offering fans a deeper connection to the team through signature scents. By partnering with Mumbai Indians, we aim to enhance the fan experience through our signature fragrances while capturing the spirit of champions both on and off the field.”
