Livpure, a consumer appliance brand, announced its partnership with Gujarat Titans as an Associate Partner for the ongoing season of the Indian Premier League (IPL 2025).
As the team’s Exclusive Water Purifier and Kitchen Appliance Partner, Livpure is set to leverage the platform of cricket to reinforce its expanding product portfolio and strengthen its connection with a younger, urban demographic.
The partnership will be brought to life through dynamic digital campaigns, engaging television commercials, and immersive on-ground activations.
Rakesh Kaul, Managing Director of Livpure, said, “In every home, the kitchen is evolving. It is no longer just a place of function but a space that reflects lifestyle and aspirations. Our partnership with Gujarat Titans is a statement of intent. We have stepped into this category with a clear goal to serve the evolving needs of India’s younger households. The energy and determination that the team brings to the field match our ambition in the market. We believe this collaboration will accelerate awareness for our kitchen range, especially Kitchen Chimneys, and create a deeper emotional connection with a generation that values design, efficiency, and innovation.”
