bigbasket, a TATA Enterprise and an online grocery platform, has joined hands with Royal Challengers Bengaluru (RCB) as their Official Quick Commerce Partner for the ongoing season of the Indian Premier League (IPL 2025).
As part of the partnership, bigbasket has launched a hyperlocal digital campaign that taps into the heart of Bengaluru’s culture. In the campaign film, RCB captain Virat Kohli, along with his teammates, engage in a fun exchange using the Kannada word “andre” (“means”) to describe quintessential Bengaluru experiences. For example, when asked “Chilling, andre?” the reply is “Cubbon Park.” The sequence ends with popular comedian Danish Sait—in his iconic Mr. Nags persona—disguised as a bigbasket delivery partner, chiming in with “10 minutes andre, bigbasket.”
The film has struck a chord with audiences, amassing over 9.5 million organic views on Instagram. With digital amplifications by cricket legends AB de Villiers, Chris Gayle, and Dinesh Karthik, total viewership is expected to cross 10 million across platforms this week.
As part of the engagement, bigbasket will have a strong digital presence across RCB’s platforms, including Instagram and YouTube, offering fans exclusive behind-the-scenes content and interactive experiences. On-ground activations such as a Selfie Kiosk at match venues will allow fans to take virtual selfies with their favourite players—blending technology, cricket, and fan love.
Hari Menon, Co-Founder & CEO, bigbasket, said, “RCB isn’t just a team—it’s a symbol of Bengaluru’s energy, diversity, and resilience. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. This partnership is a natural extension of our commitment to serving Bengaluru, both on and off the pitch.”
