Interpublic Group announced that it has sold the digital company Huge. Huge has been acquired by AEA Investors, a global private investment firm. The financial specifics of the deal remain undisclosed.
As part of this transition, Huge will merge with Hero Digital, another AEA portfolio company. Hero Digital, known for its focus on human-centered digital transformation, and Huge, with its legacy in innovative digital solutions, are set to create a robust platform to serve clients globally.
Philippe Krakowsky, CEO of Interpublic Group, said, “We’re pleased for the team at Huge and look forward to seeing the next phase for this storied digital brand as the company continues its evolution under new ownership.”
