Instamart, a quick commerce platform, has announced the onboarding of Home Centre, a home and kitchen retail. With this collaboration, Instamart becomes the first quick commerce platform to offer Home Centre’s extensive and thoughtfully curated product range, delivered to doorsteps in under 10 minutes.
Starting this week, over 120 premium yet affordable products will be available for Instamart users across Bengaluru, Mumbai, New Delhi, and Gurgaon. The assortment includes daily kitchen essentials, elegant serveware and glassware, dining sets, smart home organizers, and stylish home décor items such as table lamps, clocks, and more.
With over 35,000+ products spanning groceries, electronics, and everyday essentials, Instamart now expands into more options in aspirational lifestyle offerings.
Sitaram Kumar, CEO, Home Centre India, said, “At Home Centre, we have always placed consumer needs at the core of our product offering. Our partnership with Instamart represents an important step forward in meeting the demands of today’s fast-moving consumers, delivering faster, smarter service to match their evolving lifestyles.”
Amitesh Jha, CEO, Instamart, “Instamart is committed to expanding the boundaries of quick commerce. This partnership with Home Centre is a step towards delivering not just essentials, but high-quality lifestyle products on demand—instantly enhancing the homes and lives of our users.”
Instamart began offering home and lifestyle essentials two years ago, such as pillows, blankets and décor items. Blankets emerged as one of the most searched items on the platform in 2023. Since then, the platform has significantly expanded its lifestyle range, now listing thousands of products.
