InPrime Finserv, a tech-enabled NBFC focused on India’s emerging middle class, has raised ₹50 crore ($6.02 million) in a Series A1 funding round led by Pravega Ventures. The round also saw participation from existing investors Z47, InfoEdge Ventures, and Kettleborough VC.
The fresh capital raised will be used to expand into deeper geographies, strengthen its existing product suite, deepen distribution through diverse channels, including its proprietary Credit-O-Meter, a vernacular digital discovery tool that identifies high-intent, creditworthy customers, and make a focused foray into secured lending. The company also plans to explore strategic co-lending partnerships to scale and diversify its capital base.
Founded in 2021 by Sneh Thakur, Manish Raj, and Rajat Singh, InPrime Finserv is a tech-enabled NBFC focused on serving India’s emerging middle class. This segment includes micro and nano entrepreneurs, self-employed professionals, small retailers, and those engaged in farming and allied agri sectors.
InPrime integrates digital footprints from credit bureaus, bank accounts and other sources, along with comprehensive on-field assessments. This enables a precise evaluation of customers’ needs, financial capacity, creditworthiness, and risk profiles.
The Bengaluru-based brand adopts a hybrid lending approach, blending traditional and modern practices centered on data, digital, technology, and innovation to generate financial and non-financial value.
Since its inception, InPrime has served over 7,500 households by providing nearly ₹100 crores of credit to the emerging middle class.
Over the next 12 months, the company aims to expand its footprint to around 50 locations, resulting in a presence across Karnataka, Uttar Pradesh, Rajasthan, and Haryana.
Rajat Singh, Co-founder and CEO, InPrime Finserv, said, “Our Prime customers — the emerging middle class driving India’s informal economy — bring relentless drive and determination that keeps local economies humming. Yet, when it’s time to fund their next leap, they are forced to stitch together loans, one painful step at a time. We are fixing that. InPrime’s tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve, delivering formal-economy-grade service and real control in one place. When they grow, India accelerates toward its $10-trillion ambition — and we’re proud to stand shoulder-to-shoulder with them.”
“India’s emerging middle class is the engine of the country’s next economic chapter. InPrime is building where it truly matters. They’re expanding access and reimagining what a credit experience should look like for this segment. Their first-principle thinking, sharp customer insight and disciplined execution make them exactly the kind of company we back at Pravega,” said a spokesperson from Pravega Ventures.
Avnish Bajaj, Founder and Investor, Z47, said, “Expanding credit access for the real economy is core to India’s path to becoming a developed nation. InPrime is applying first principles and digital-first thinking for Bharat’s small businesses, upgrading the approach with their aspirations. The founding team of Rajat, Sneh, and Manish have an enviable through cycle track record of executional excellence in serving this customer set with deep empathy and are building a generational institution in financial services. We are delighted to double down on our partnership.”
