Innocean, a global brand communication agency, has announced the appointment of Jijo Thomas as Vice President – Media.
In his new role, he will lead integrated media strategy, AI-powered delivery, measurement, and scale the hyperlocal marketing playbook for Kia India.
His mandate at Innocean extends beyond media — into comms planning, new-age consumer and media insights, and contributions to broader brand strategy. He will also help drive strategic growth charters across key markets, aligned with Innocean’s future-forward expansion plans.
Jijo joins Innocean from Swiggy, where he was leading brand media charter, including strategy, planning, and investments.
Jae Ho Yoo, CEO – Innocean India, said, “Jijo brings a unique combination of performance-driven thinking and strategic brand orientation. His experience across consumer tech and digital ecosystems will be invaluable as we strengthen media’s role across the entire marketing funnel — from insights to impact.”
Santosh Kumar, COO – Innocean India, said, “Jijo’s proven experience across high-velocity consumer categories — and his ability to align media with evolving consumer journeys and brand needs — makes him a strong fit for this role. We look forward to leveraging that expertise as we scale our integrated planning approach in the automotive space.”
Jijo Thomas said, “Having navigated the data-rich precision of consumer tech, the move to auto has been humbling. Unlike app ecosystems where journeys flow linearly, auto demands layered influence — it’s more process than funnel. That challenge is what excites me most.”
