Infinity Advertising Network, an integrated communications group, announced the rollout of Infinity 2.0, a future-forward vision to redefine how agencies deliver value in India and international markets. The transformation will emphasize collaboration models, technology, and data intelligence to drive measurable business impact.
With Infinity 2.0, the network will focus on redefining the agency model by moving beyond campaign-driven solutions to growth-driven partnerships, while embedding technology and data intelligence at the heart of brand building. At the same time, Infinity aims to expand its global presence through collaborations and international partnerships, ensuring creativity remains future-proof by being rooted in cultural insights and delivering measurable impact.
To lead this change, Infinity has appointed Vikas Parihar as Chief Growth Officer (CGO). With over 17 years of global leadership experience, Vikas has served as Managing Director at OgilvyOne Africa, President – Digital Integration at FCB India, Chief Digital Officer & Country Manager at Wunderman Thompson (WPP Nigeria), and senior digital roles at Magnon\TBWA. His career reflects a commitment to building future-ready, technology-driven marketing ecosystems for leading brands worldwide.
Ajay Adlakha, Founder & Managing Director, Infinity Advertising Network, said, “The future of advertising is about ecosystems that connect creativity with commerce, powered by technology and data. Infinity 2.0 is our step towards building new models of growth for brands in India and global markets. With Vikas joining, we strengthen our leadership and accelerate our ambition to become a truly future-ready network.”
Vikas Parihar, Chief Growth Officer, said, “I am delighted to join Infinity at this exciting juncture. The opportunity here is to shape how agencies partner with brands — integrating culture, creativity, data, and technology with measurable business results. I look forward to working with Ajay and the team to drive growth, forge collaborations, and expand into new markets.”
