India TV, the news and broadcasting group, announces the launch of the India TV OTT App. This app is positioned as a one-stop destination for news, Aap Ki Adalat, fitness, devotional, infotainment, lifestyle, and podcast content.
The launch of the India TV OTT app is a significant strategic move, capitalising on the booming digital content industry, where OTT platforms offer content flexibility and accessibility, as well as greater freedom from traditional censorship.
Ritu Dhawan, Managing Director of India TV, said, “Our vision for the India TV OTT App is to be the single, trusted digital destination for every Indian family. We have carefully designed it to offer credible information and enrichment, fostering collective viewing experiences that strengthen family bonds. It’s our commitment to providing a safe, inclusive, and thoughtfully curated space for all.”
