IKEA India, a Swedish home furnishings retailer, has appointed Patrik Antoni as Chief Executive Officer, effective August 2025. Patrik, together with the Country Retail Manager & CSO (Chief Sustainability Manager), will further strengthen the company’s leadership setup in India.
In his new role, Patrik will lead the company’s ambitious growth plans in India, leveraging his 20+ years of IKEA experience and deep knowledge of the total IKEA value chain. In this new structure, the CEO will take on holistic responsibility for retail operations in India and common topics across Ingka companies.
With a proven track record of leadership in many IKEA markets, Patrik will drive a unified approach across retail operations and key functions to drive a One IKEA India strategy. His experience in India, including a 5-year stint as Deputy CEO, will enable him to navigate the market’s unique opportunities and challenges. Patrik was part of the initial IKEA India retail team that opened the first IKEA store in Hyderabad. In 2018, Patrik went on to be General Manager of IKEA Russia, where he led all of Ingka operations.
Patrik Antoni said, “I am honored and excited to return to India, a market that holds a special place in my heart and in my career. I am looking forward to build on the strong foundation that the team has laid and the many opportunities that lie ahead. India is a truly unique market with immense potential for growth. I look forward to bringing my experience, energy, and deep commitment to IKEA’s values to support our ambitious expansion plans, making IKEA even more accessible to the many people in India.”
Susanne Pulverer, current Country Retail Manager & CSO, has decided to move on and leave her role and IKEA. Susanne has an incredible 28-year journey at IKEA, with 8+ years spent in India across 3 different stints, driving commercial growth and transformation.
Susanne Pulverer said, “I am very grateful for the incredible years at IKEA with many leadership learnings and with unforgettable experiences in India, this beautiful country with its beautiful people. While now handing over to a new leadership, I am excited to start a new chapter in my life.”
