iD Fresh Food, a ready-to-cook packaged food company, has announced plans to invest ₹100 crore over the next two years to double its manufacturing capacity.
The expansion will include new production units in Chennai, Andhra Pradesh, Kolkata, and Saudi Arabia, said PC Musthafa, Global CEO of iD Fresh.
The brand currently operates manufacturing facilities across Bangalore, Mumbai, Hyderabad, Delhi, and Dubai, covering over 80,000 sq. ft. and new facilities are planned for Hyderabad (45,000 sq. ft), Andhra Pradesh and Kolkata (15,000 sq. ft each), Chennai (25,000 sq. ft), and Saudi Arabia (4,000 sq. ft).
In addition to capacity expansion, iD Fresh is planning to enter more fresh categories and longer shelf-life categories with plans to introduce 15 new SKUs by this fiscal end. iD Fresh currently has a presence in 7 categories and offers 10 SKUs.
The company will launch three spice variants, including two blended spices and one pure spice, in early October. The brand expects to generate ₹50 crore in revenue from spices within two years.
The company also plans to invest 60% of first-year sales into marketing and distribution.
iD Fresh aims to expand its retail presence from 60,000 to 75,000 outlets by the end of this fiscal year and increase its distribution network for spices to 50,000 outlets within two and a half years. Currently, 35% of the revenue of the brand comes from e-commerce and quick commerce while 65% from retail.
The company is also expanding its international reach, with plans to enter Kuwait and introduce new products in the US, Singapore, and Saudi Arabia.
iD Fresh turned profitable last year and aims to achieve double-digit profits this fiscal year, targeting ₹700 crore in revenue, up from ₹554 crore last year. By 2027, the brand aims to hit the ₹1,000 crore mark and go public with an IPO.
