The International Cricket Council (ICC) announced a major multi-year global partnership with Hyundai Motor Company, which sees the global automotive manufacturer come on board as one of only four Premier Partners for upcoming ICC Events from 2026 to 2027.
As a Premier Partner of the ICC, Hyundai Motor secures exclusive rights and opportunities for the ICC’s upcoming international cricket calendar, including the Men’s Cricket World Cup 2027.
These rights include participating in iconic matchday moments such as the coin toss, securing prominent in-stadium branding, and offering bespoke fan experiences.
The deal spans prestigious ICC tournaments across multiple formats of the game.
Through the partnership, the ICC and Hyundai will explore innovations in venues and collaborate on initiatives that enhance fan experience. Fans attending ICC matches will experience Hyundai Motor’s innovative approach firsthand through interactive fan zones, vehicle showcases, and digital fan engagement initiatives, enhancing the overall enjoyment across channels.
The announcement comes less than two weeks after the ICC announced a global tier two agreement with AB InBev, whilst at that level, the ICC has also welcomed Sobha Realty, Unilever and Google into its prestigious partnerships portfolio in 2025.
José Muñoz, President and CEO of Hyundai Motor Company, said, “Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honored to partner with the ICC and connect with over two billion passionate fans worldwide. In key markets like India, where cricket is a way of life, this partnership deepens our connection with the customers and communities who inspire everything we do. We look forward to creating memorable experiences together at these iconic tournaments.”
Sanjog Gupta, ICC CEO, said, “We are proud to welcome Hyundai to the ICC’s global commercial program as a worldwide partner. The collaboration between ICC and Hyundai will strive to grow global Cricketing culture with shared values of inclusivity, innovation and progress at the heart of our ambition. Hyundai’s global scale, presence across Cricket’s strongholds & emerging markets and commitment to technology-driven innovation align seamlessly with the ICC’s vision of growing the sport beyond traditional boundaries, deepening passion and inspiring fans everywhere. Together, we will elevate the experience of Cricket’s pinnacle events, fuel the expression of fandom and strengthen communities. With this, Hyundai joins an elite group of ICC’s global partners – each with a definitive sense of purpose, passion and partnership – whose commitment demonstrates the growing significance of the world’s second largest sport and its unparalleled capacity to shape culture.”
Jay Shah, ICC Chairman, said, “Cricket is among the world’s most popular sports, with over two billion fans whose passion is especially evident during ICC’s marquee events. These global events offer an excellent opportunity to engage fans through innovative digital and in-stadium integrations. We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximizing our combined strengths at these events.”
Tarun Garg, Managing Director & CEO designate, Hyundai Motor India, said, “This partnership reflects Hyundai’s strong commitment to India and growing importance of India market in Hyundai’s global operations. We look forward to some thrilling cricketing action and are ready with a 360-degree communication approach across PR, digital, experiential and dealerships to maximize this opportunity across the country.”
The partnership marks a return to the sport following its initial collaboration with the ICC from 2011 to 2015.
