Hush Puppies, a global footwear brand retailed by Bata India, announced Vir Das as its brand ambassador for India.
In a hilarious take that perfectly captures both the brand and Vir’s vibe, the collaboration kicks off with a film that takes you straight to the ‘bright side.’ It captures Vir Das preparing for a high-stakes ‘Get Ready With Me’ moment for The Emmys—dressed in a sharp suit and ready to dazzle. But wait—something’s missing. In true comedic fashion, he starts frantically searching his room for the one thing that will complete his look—his ‘puppies.’
After a series of ‘Where are my puppies’ moments, he finally finds them – a shining pair of Hush Puppies. Slipping into them, Vir finally proclaims “Hi this is Vir Das, finally ready for the Emmys, with my Hush Puppies.”
Deepika Deepti, Head of Marketing, Bata India said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo & humane values perfectly resonate with Hush Puppies’ promise of style & elevated comfort.”
Vir Das said, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”
